Privacy Policy

Last updated: 10 February 2026

1. Who we are

NextQuestion provides analytics, KPI strategy, and data engineering services. This policy explains how we collect, use, and protect personal data when you visit our website or contact us.

2. What data we collect

We may collect contact details (for example name, email address, company name), communication details you provide to us, and limited technical data such as IP address, browser type, and page usage data.

3. How we use your data

  • Respond to enquiries and book/prepare calls.
  • Provide and improve our services.
  • Maintain website security and performance.
  • Comply with legal and regulatory obligations.

4. Legal bases (UK GDPR)

We process personal data under one or more of the following legal bases: consent, performance of a contract, legitimate interests, and legal obligation.

5. Sharing data

We may share data with trusted service providers that help operate our website and business (for example hosting, analytics, and scheduling providers). We do not sell personal data.

6. International transfers

Where personal data is transferred outside the UK, we use appropriate safeguards such as contractual protections and vendor-level security measures.

7. Retention

We keep personal data only as long as necessary for the purposes described in this policy, including legal, accounting, and reporting requirements.

8. Your rights

You may have rights to access, correct, erase, restrict, or object to processing of your personal data, and to data portability where applicable. You may also withdraw consent where processing relies on consent.

9. Cookies and analytics

We use cookies and similar technologies for website functionality, and we use Google Analytics to understand traffic, demographics (such as age and interest categories where available), devices, and how visitors use our site. This helps us improve the site and our services. IP addresses are anonymised where possible. You can manage or opt out of analytics via your browser settings or browser add-ons (e.g. Google’s opt-out add-on). We also use LinkedIn Insight Tag for advertising and conversion measurement.

10. Contact

For privacy questions or requests, contact: adomas@nextquestion.io